Define your (social media) brand

On the web, identity is everything.

We type, communicate, across thousands of miles to people we may not ever meet in our lives. A global web of people, woven together by an invisible online thread, means that who you are, and what you say, is very important.

To establish a strong presence in the world of social media you need to define your brand. Not just the design elements- but the heart of who you are, your values,the core of your business.

If your business were a person, what kind of person would they be? Loud, Intelligent, Funny, Sincere, Talkative, Inspirational, Imaginative?

Online, your identity speaks volumes about your brand- so whoever is in charge of your social media strategy must keep in mind what your business identity is.

The easiest way to do this?
By sticking to your passion- what drove you to set up the business in the first place? You saw a gap in the market, right, and decided you'd do things differently.

How?

That USP, your identity, is what you need to engage with when using social media.

Identify your strengths as a brand-where do you stand out? What is different or special about you compared to others?

Commit to some key values- words and terms that define the core of you and what you are ultimately trying to achieve. It may be a simple word like 'empowerment', 'health', 'choices' 'information' - but keep that word stuck to your computer and remind yourself of the ultimate message behind your online identity.