Don't forget the SEO in Social Media!

You have created your social media community, you're happily tweeting/blogging/posting away to your many followers...but have you thought about:

a) what you are saying

and

b) how you are saying it?

Now, hopefully you will have already optimised your main website/blog so that it is easy to find you in search engines (This is called organic search engine optimisation, or SEO for short).

You'll probably have 'landing pages' on your site that are full of keywords related to your product or service and that are different or unique to those of your competitors.

Because this isn't an SEO blog, I'm not going to go into the finer details of SEO and how it works. All I will say, however, is that you need to have your list of relevant keywords that are applicable to your site and what would be your search terms through using a keyword tracker (i.e. http://www.keyworddiscovery.co.uk )

Once you have your list compiled, its good to start utilising them in your social media conversations. Think about your aim- are you indirectly wanting your followers to go to a specific landing page?

If so, make sure you make best use of keywords. Especially for content that can be shared- optimising your social media 'currency' is one crucial task that many fail to overlook.

Remember- more optimised shares = more inbound links = more targeted traffic to your site.

One tip, however- don't compromise the quality of your conversations. If your keywords dont fit what you are saying, that's ok. Just remember that the majority of what you post should be keyword-focused. Mentioning your brand or company name is a good idea, too.

Don't forget the SEO in Social media- optimise your conversations for success!