Innocent Drinks uses Social Media to support Peace One Day

I love Peace One Day.

Its on the 21st September, every year, by the way, and is an 'International Day of Peace'. Its a movement that hopes to inspire peace in each and every one of us around the world, and encourages us to think of ourselves as a collective whole, living on one earth.

Just a small step towards every day hopefully becoming a peaceful day on earth.

Apparently, Innocent Drinks loves Peace One Day too.

Today, they've launched a fab new social media campaign to show their support (as well as launching their own limited edition Peace One Day peaches and raspberries drinks)
which I'm sure will end up being incredibly successful.

I follow Innocent Drinks on twitter: @innocentdrinks, which is how I heard about it.
I quickly popped over to their microsite: http://peaceoneday.innocentdrinks.co.uk/

They are utilising the power of social media to promote this new limited edition drink (which comes with a free peace badge!)

There's the usual suspects- facebook 'like' and new twitter button at the bottom of the page, a youtube video introducing you to their campaign, but what I really like is the 'wall of peace' sign up.

It uses social media to connect users through Facebook and Twitter to pledge their support for Peace One Day. This then displays an attractive photo 'wall' of users, with names.
You're then directed to retweet/share:
'I've just become the 440th person to pledge my support for Peace One Day, it'd be ace if you joined me. Just follow this link'

Thus, the user retweets/posts this as their status, encourages to friends.

A fab little campaign, and, with the launch of their limited edition 'peaceful peaches and raspberries smoothie', there's even more incentive to get involved.

World Peace and a smoothie? Sounds good to me ;)

What are you waiting for? Get signed up!

Is your website social?

Silly question, you might think- isn't everyone doing social media these days?
After all, with 500 million users on Facebook and Twitter growing at an exponential rate, you'd think most people who own a website would integrate it with social media so people can easily tweet/like their content or add them to their 'likes' on Facebook.

At a social media event the other week, I was astounded to hear that only 33% of businesses are using social media. When I look at any website, I instantly look for social buttons, either to follow the company/person or to share their content.

You want people to find your website right? Otherwise, you wouldn't have one. Your website is your shop window, a way to showcase your product, service or talent.

Why wouldn't you want people talking about that?

You may need to revamp your website to include social media buttons. I like ones that are prominent and are visually striking, rather than the small, discrete ones nestled away at the bottom of your pages.

Don't forget, social media is a marketing tool- so the more prominently you have your social media buttons, the better.

For encouraging users to follow you, I like the Social Media Widget Plugin (for Wordpress). You can have the icons in a sketch, cut out, heart or default shape- very pretty for putting at the top of your home page!

Of course, it pays to have at least a couple of pages on your site that people want to share, too, and tell their friends about.

Don't worry if you dont offer articles, podcasts, blogs on your site- your visitors may want to tweet your product page, your about page, anything.

The easier it is for them to share your pages, the more likely they are to do so.

My personal favourites (and the most popular) are:
Tweetmeme: You've probably seen this. One click easy share, with a counter button to show how popular you are ;). Twitter have just launched their own version, but I think they're a bit late!


Of course, the latest big thing is the Facebook 'like' button. Let your visitors easily share content by 'liking' your page, posting it to their profile on Facebook and showing up on their friend's newsfeeds.

Of course, you need to adequately assess what types of social media networks are relevant to your visitors- maybe its Bebo or Linked In.

I'll cover that in another blog, but for now, go back to your website and have a look- is your website allowing users to engage?